Groupe Mpower on Why Your Recruitment Should Move Online
Recruiting new talent is one of the cornerstones of a successful business. However many companies still rely on traditional recruiting methods in order to seek out new talent. Here at Groupe Mpower, we look at why you might be selling yourself short, and missing out on the real talent.
Among the traditional routes to employment, that employers tend to focus on, are job fairs, print advertisements, and employment agencies. Groupe Mpower have discovered that the problem with these is that statistics show that only 30% of jobseekers used these methods when seeking new employment last year. That’s compared to 45% who directly applied for a job online. Although the figure of 45% seems small, it must be taken into account that a full 30% of Google searches are related to employment. So what’s happening with those searches then?
That brings us onto a new trend. The fact is, that perhaps applying for a job might be a thing of the past altogether. Research done by the Aberdeen Group shows that 73% of 18-34 year olds found their last job through a social network. Now that doesn’t necessarily mean that they’re being hired through tweets. This statistic includes professional networks like LinkedIn and Entrepreneur Connect. Many of these hires are happening informally, as employers now have the ability to directly connect with talent, and vice versa.
At Groupe Mpower, we think this means that perhaps as we move further into an age of digital communication, we’re starting to realise that the recruitment process does not necessarily have to be as formal. In the end of day, employers want someone who fits in with their company ethos, and can bring skills and talent to the table. Jobseekers for the most part are looking for somewhere they can fit in, and somewhere that matches their ideals. What better way to figure that out than through a conversation?